When companies talk about adopting AI, the conversation usually starts in a familiar place: identifying a workflow that could be improved. Customer support. Reporting. Compliance. Internal research. The instinct is to build—or buy—a tool that solves that specific problem. Something concrete, owned, and controlled. It fits neatly into how organisations already think about software: define … continue reading
At some point in every product’s life, a familiar tension emerges: do you keep polishing what you have, or admit that the whole thing needs a deeper rethink? It’s rarely a clean decision. Incremental improvements promise continuity and low risk, but only until they don’t. And starting over can feel liberating in theory, yet terrifying … continue reading
Sangeet Paul Choudary has written an interesting piece on The problem with agentic AI in 2025. The article argues that while agentic AI (systems that act autonomously rather than simply assist) holds great promise, many organisations are ill-prepared for its demands: governance, data quality, and clarity of purpose. He says they risk doing more harm … continue reading
In many digital projects, user experience (UX) and technical architecture are treated as separate tracks. Designers focus on flows and interactions, while engineers dive into APIs, data models, and performance. But when these worlds stay siloed, users feel it – through slow response times, broken edge cases, or features that technically work but don’t feel … continue reading
Ever landed on a website or opened an app and immediately felt meh? Maybe it looked outdated, cluttered, or just didn’t feel easy to use. Now think of a time when you landed somewhere and instantly thought, Wow, this is nice. That feeling? That is great design. First impressions happen fast. We’re talking milliseconds. And in that time, … continue reading
Humans are tactile creatures. We’re wired to understand the world by touching, feeling, and interacting with the objects around us. We pick things up, turn them over, bash them together, and toss them in the air. This hands-on exploration is how we make sense of things – and it’s how users instinctively approach your application. … continue reading
Product design is about making (digital) things. Apps, generally. Whether you’re solving a problem, presenting information, or helping users complete a task, the focus is the same: creating with purpose. Product design in 2025 is commonly referred to as covering a range of specific roles, such as user research, user experience design (UX), user interface … continue reading
I’ve seen people use the terms “usability” and “accessibility” interchangeably, often surfacing in discussions about user experience. However, these concepts, while related, are not interchangeable. Understanding the nuanced differences between them is essential for any product designer aiming to create truly inclusive products. Here’s a breakdown to clarify these often-confused terms: Usability Usability refers to … continue reading
Designers and builders face a dilemma: trying to predict what users want. Build first, ask questions later is a great way to get started, to get moving. Move fast and break things. Great. Keep doing that. But what happens when you step back, and you are unhappy with what you see? When what lies in … continue reading
Design is at its most powerful when it’s personal. Product people talk endlessly about understanding the user – but how often do we truly become them? Walking in their shoes isn’t just an exercise in empathy; it’s a strategy for uncovering insights that no focus group can deliver. When you BE the user, you design … continue reading