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Strategy

The Texas Sharpshooter Fallacy: Why Having a Hypothesis Matters in Design

12 December 20251 July 2024 by Piers

Imagine you’re playing darts, but instead of aiming at a pre-drawn target, you throw darts randomly at a blank wall. After throwing, you draw the bullseye around the cluster of darts that hit the wall. This scenario might seem absurd, yet it illustrates the Texas Sharpshooter fallacy. It probably comes from a Texan who randomly … continue reading

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