Design is at its most powerful when it’s personal. Product people talk endlessly about understanding the user – but how often do we truly become them? Walking in their shoes isn’t just an exercise in empathy; it’s a strategy for uncovering insights that no focus group can deliver. When you BE the user, you design … continue reading
Dynamic Interaction or dynamic interactivity in terms of user interface design refers to the real-time, responsive relationship between a user and a system where the interface reacts or evolves based on user input or changing data. It’s about creating an experience where users can directly manipulate elements, see immediate effects, and engage with data in … continue reading
Why are LLM chat interfaces being used to display search results? With the rise of AI-powered tools, many apps are now using large language models (LLMs) in chat interfaces for search. But I question if this is what users truly want. Search, as we know it today, is efficient and familiar. The search bar model—starting … continue reading
Imagine you’re playing darts, but instead of aiming at a pre-drawn target, you throw darts randomly at a blank wall. After throwing, you draw the bullseye around the cluster of darts that hit the wall. This scenario might seem absurd, yet it illustrates the Texas Sharpshooter fallacy. It probably comes from a Texan who randomly … continue reading