
Avoiding AI Gimmicks: Designing for Real User Needs
I’m going to start with a Steve Jobs clip. In it, he says “you’ve got to start with the customer experience and work bac…

Why Good Typography is Good Product Design: What Typography Can Teach Us About Product Design
Good typography is a cornerstone of excellent visual design. Its influence extends far beyond aesthetics. The principles…

The Emphatically Empathetic User
Design is at its most powerful when it’s personal. Product people talk endlessly about understanding the user – but how …

What is Dynamic Interaction?
Dynamic Interaction or dynamic interactivity in terms of user interface design refers to the real-time, responsive relat…

Rethinking: Are LLM chat interfaces really what users want for search?
Why are LLM chat interfaces being used to display search results? With the rise of AI-powered tools, many apps are now u…

The Texas Sharpshooter Fallacy: Why Having a Hypothesis Matters in Design
Imagine you’re playing darts, but instead of aiming at a pre-drawn target, you throw darts randomly at a blank wall. Aft…