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Your Team Is Too Big
Your team feels slow. Meetings take longer. Decisions get relegated. Nobody’s quite sure who owns what. The instinct is to add more people to fix it. “The org c…
Designing for the Case You Didn’t Map
A team I worked with once spent months building a “magic” one-click optimisation flow. Press the button, and a long, car…
0→1 Product Work Is Supposed to Be Messy
Early product work is not an architecture competition. It is not the moment to prove how scalable, elegant, or technical…
AI Won’t Replace Software With Services. It Will Change What Software Does.
A recent Sequoia Capital essay argues that the next trillion-dollar company will be “a software company masquerading as …
Human-in-the-Loop Is Not a UX Pattern
As organisations adopt AI systems for increasingly complex work, “human-in-the-loop” has become the default answer to co…
Can consultants shake their curse?
There is a pattern that appears surprisingly often in technology companies: people who are exceptionally good at advisin…
Good Design Starts With Utility
A lot of modern design is optimised to be seen rather than used. Interfaces are polished, animated, and visually impress…
Ask yourself: are users better off?
A lot of product and engineering teams say they are user-focused. Far fewer actually organise themselves around user out…
Designing Agent Interfaces for High-Stakes Decisions
AI systems are increasingly moving beyond summarisation and copilots into something more consequential: decision support…
The Forward-Deployed Designer
“Forward deployed” started as a term in engineering and consulting. It describes people who work directly with the custo…
Agentic Interfaces: Beyond the Chat Window
For the last few years, AI product design has largely revolved around one thing: the chat interface. Prompt in, response…
Systems thinking > pixel perfection
For a long time, product design has been closely associated with visual polish. Spacing, typography, alignment, colour. …
Prompts are becoming a design material
There’s been a shift in how products get designed, especially in anything that involves AI. For a while, prompts were tr…
The Design Process in 2026
Design tooling has fundamentally changed with the latest and greatest vibe-coding tools. It’s now faster than ever to ge…
Build AI Tools or Build AI Builders?
When companies talk about adopting AI, the conversation usually starts in a familiar place: identifying a workflow that …
Incremental Gains vs. Starting Over: When to Redesign and When to Refine
At some point in every product’s life, a familiar tension emerges: do you keep polishing what you have, or admit that th…
AI and ML Design Resources for UX Designers
I’ve come across a few really good resources for UX Designers getting into or involved in designing for complex apps and…
A Practical Introduction to AI Agents
How they work, why they matter, and what you should know before building one AI agents are quickly becoming one of the m…
Software Engineering Is Still Writing Letters By Hand
Every now and then a new technology arrives that completely breaks the assumptions of the world around it. Not gently. N…
Adaptive Learning for AI Agents
As AI agents become more autonomous and take on increasingly complex tasks, adaptive learning becomes a core requirement…