The end of a meme

You’ve probably seen the meme. On one side, there’s a gorgeous, promised land of design. On the other, a sad, broken version of that same screen — stretched buttons, misaligned text, the whole thing just a little… off. The caption? “The design in Figma vs. the design in production.” It’s funny because it’s true. Designers … continue reading

Let Users Touch the Product: Designing for Agency

Too many apps and digital products treat users like passive observers. They surface dashboards, deliver reports, and walk users through prescribed paths. But they stop short of what really builds engagement: giving users the power to do something. The best tools go beyond presentation by creating space for interaction, decision-making, and play. They let users touch the product … continue reading

The Technical Service Blueprint: Bridging UX and Engineering

In many digital projects, user experience (UX) and technical architecture are treated as separate tracks. Designers focus on flows and interactions, while engineers dive into APIs, data models, and performance. But when these worlds stay siloed, users feel it – through slow response times, broken edge cases, or features that technically work but don’t feel … continue reading

Thinking beyond chat interfaces for human-agent interaction

From Chat to Click Chat-based interfaces are the go-to solution for agent interactions, helping new users of agent systems navigate complex workflows. Chat is a flexible interface, and can return different formats of responses. There’s also no limit to what the user can input, if they can think of the prompt. However the user has … continue reading

How do you design explainability in Complex Systems?

AI has become a driving force in software from personalised recommendations to critical decisions in healthcare and finance. This creates a challenge for users: how do we ensure that AI systems remain understandable and trustworthy to the people who use them? There are a few ways you can help build trust in AI applications, or … continue reading

The Importance of a Tangible Interface

Humans are tactile creatures. We’re wired to understand the world by touching, feeling, and interacting with the objects around us. We pick things up, turn them over, bash them together, and toss them in the air. This hands-on exploration is how we make sense of things – and it’s how users instinctively approach your application. … continue reading

Designing from 0 to 1: Meet Users Where They Are

When designing a new product or feature, the excitement of innovation can tempt us to jump straight to the “big idea.” But if we skip the crucial step of understanding where users currently are, our leap forward may leave them confused, resistant, or disengaged. This is especially true when you’re taking a product from 0 … continue reading

Product Design is a Technical Pursuit

Product design is the intersection of art and science. It requires creativity and intuition, but it is also deeply technical, based on research and hypotheses. Balancing these elements is what makes product design such a great discipline. Designers live in the realm of visual aesthetics, user-centered problem-solving, and the power of technology to build things … continue reading