In large consulting projects and enterprise AI programs, too many AI and data science projects follow the same unhelpful pattern. A team of data scientists works for months in notebooks, training and tuning models, carefully optimising precision, recall, and accuracy. Eventually, the results are presented: metrics are up, charts point in the right direction, and … continue reading
Back in the early days of building apps, when we were still deploying things with FTP and debugging with alert(), one of the most thrilling moments was just watching someone use your thing. Not a simulated user, not a test suite, but a real human being poking around, getting confused, lighting up when something worked, … continue reading
The other night, I built a working app prototype in a single sitting to transform json into a format I wanted. Just prompts and a few tweaks. It kind of blew my mind. It got me thinking about how people are learning to code these days and it feels like something different is happening. There’s … continue reading
One of the first problems I encountered as a design engineer was sales teams wanting custom demos of software products. They were talking to large enterprise clients, and having a slick demo in client branding helped conversations and improved engagement in their sales process. Instead of redesigning our Agents Product every time, I started to … continue reading
Transitioning from designer to design engineer can feel like stepping into a whole new world—new tools, new workflows, and a lot of unfamiliar terminology. If you’re a visual designer who’s learning to contribute code, this guide is for you. Whether you’re just starting to open GitHub Desktop, commit your first lines of code, or navigate … continue reading
In the past, product development followed a familiar pattern: designers created static mockups, handed them off to engineers, and hoped for the best. Too often, something vital was lost in translation. Beautiful ideas got watered down. User-centric nuances were overlooked. Innovation slowed to a crawl. Today, that model is changing. And it should be. With … continue reading
Most users don’t care about your product. That might sound harsh, but hear me out. For the vast majority of people, your app is just another utility — something they open, tap around in, and close without a second thought. And yet, if you’re building a an app with more than a few hundred users, … continue reading
You’ve probably seen the meme. On one side, there’s a gorgeous, promised land of design. On the other, a sad, broken version of that same screen — stretched buttons, misaligned text, the whole thing just a little… off. The caption? “The design in Figma vs. the design in production.” It’s funny because it’s true. Designers … continue reading
Too many apps and digital products treat users like passive observers. They surface dashboards, deliver reports, and walk users through prescribed paths. But they stop short of what really builds engagement: giving users the power to do something. The best tools go beyond presentation by creating space for interaction, decision-making, and play. They let users touch the product … continue reading
In many digital projects, user experience (UX) and technical architecture are treated as separate tracks. Designers focus on flows and interactions, while engineers dive into APIs, data models, and performance. But when these worlds stay siloed, users feel it – through slow response times, broken edge cases, or features that technically work but don’t feel … continue reading