Designing for the Use Case You Didn’t Map
I’ve seen teams spend months on one-click optimisation flows. Press the button, and a long, carefully orchestrated seque…
Can consultants shake their curse?
There is a pattern that appears surprisingly often in technology companies: people who are exceptionally good at advisin…
Good Design Starts With Utility
A lot of modern design is optimised to be seen rather than used. Interfaces are polished, animated, and visually impress…
Build AI Tools or Build AI Builders?
When companies talk about adopting AI, the conversation usually starts in a familiar place: identifying a workflow that …
Incremental Gains vs. Starting Over: When to Redesign and When to Refine
At some point in every product’s life, a familiar tension emerges: do you keep polishing what you have, or admit that th…
The Railways of AI: Building Tracks That Actually Go Somewhere
Sangeet Paul Choudary has written an interesting piece on The problem with agentic AI in 2025. The article argues that w…
The Technical Service Blueprint: Bridging UX and Engineering
In many digital projects, user experience (UX) and technical architecture are treated as separate tracks. Designers focu…
Good Design = Great First Impressions: How UI Can Win (or Lose) Customers
Ever landed on a website or opened an app and immediately felt meh? Maybe it looked outdated, cluttered, or just didn’t …
The Importance of a Tangible Interface
Humans are tactile creatures. We’re wired to understand the world by touching, feeling, and interacting with the objects…
What is Product Design?
Product design is about making (digital) things. Apps, generally. Whether you’re solving a problem, presenting informati…
The Difference Between Usability and Accessibility
I’ve seen people use the terms “usability” and “accessibility” interchangeably, often surfacing in discussions about use…
Why we design
Designers and builders face a dilemma: trying to predict what users want. Build first, ask questions later is a great wa…
The Emphatically Empathetic User
Design is at its most powerful when it’s personal. Product people talk endlessly about understanding the user – but how …
The Texas Sharpshooter Fallacy: Why Having a Hypothesis Matters in Design
Imagine you’re playing darts, but instead of aiming at a pre-drawn target, you throw darts randomly at a blank wall. Aft…
