I am completely convinced that empowering users remains a cornerstone of effective UX and UI design. Apple’s latest innovation, the iOS 18 Distraction Control feature, epitomizes this principle.
We’ve all looked at a news website on our mobile, only to be overwhelmed by ads and overlays and abandon the content.
A new iOS 18 feature, humorously dubbed the “Thanos Snap,” allows users to hide ads and other distractions with a simple gesture. By giving users the power to curate their digital experience, Apple is giving power to users. This kind of user empowerment not only makes the user experience so so much better, but also creates a sense of control and personalization, which is invaluable in today’s tech-driven world.
For more details, you can read the full article on the Verge here.